Data analytics, interpretation and reporting
We help our customers easily navigate the digital transformation journey, understand the data marketplace, the toolset and the benchmarks for their category of business.
We help our customers easily navigate the digital transformation journey, navigate the data marketplace, understand the toolset and clearly understand the benchmarks for their category of business.
We review in detail the results of past brand activities and form the most effective approach to new tasks.
R&D
Our in-house research department helps you target your audience more accurately.
Target audience analysis
Who the audience is, its media consumption, and the search for niches, new segments and insights. Cluster and semantic audience research: we look at how the audience writes about our products in the info field.
Analysis of competitors' advertising strategies
Determining the role of each channel in the competitors' overall media strategy: calculating advertising spend in media, determining SOV and SOM. Determining competitors' expenses within each channel — for example in digital: OLV, banners, context, special projects, influencers.
Social Listening
Part of competitor monitoring and a separate research product: dynamic discussion analysis. Main assistants: Brand Analytics, YouScan.
Brand Lift and BHT research
Measuring the effectiveness of advertising. Complete management from developing a questionnaire to submitting a report in ppt and writing strategic recommendations.
Market Research
Analysis of markets and categories. Determining the effectiveness of advertising channels: work with sales data, Wordstat and the brand funnel metrics — knowledge, consumption and loyalty.
A tool that not only visualises, but also analyses
For the convenience of our clients we create functional interactive dashboards. They help you monitor the progress and effectiveness of the advertising campaign in real time:
- automated reporting;
- benchmark monitoring;
- chatbots for quick access.
Dashboards process and visualise all types of data. We help make big data easy to understand, make decision-making easier and, as a result, help make business profitable.
Stages of implementing a dashboard
Identifying needs
We identify your needs and the data available for analysis.
Developing a model
We build the logic of data analysis.
Adapting accounting systems
We prepare the company's accounting systems for business intelligence implementation.
Creating the interface
We present data and indicators as dashboards and charts inside. We set up the required integrations for correct operation.
Access
We differentiate access rights for different categories of users.
Refinement
We refine the visualisation and data handling based on comments and requests.
Let's put your data into one picture
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