Insights
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We write about media planning, measurement and money in advertising. The texts are published in industry media — here they are collected in one place.
Article
Why a socio-demographic audience description is no longer enough for 360 campaigns
Alexander Tarasenko · 30 April 2026
Case
How Sen Soy rebuilt communications and grew 19%
19 March 2026
Article
How to measure real reach in digital when all you have is cookies
Timur Maystrenko · 12 February 2026
Article
Why frequent agency changes slow brand growth and even hurt it
Alexander Tarasenko · 3 July 2025
Article
Media Direction and Method Media lifted Sen Soy conversions almost sixfold by linking TV and online
25 June 2025
Article
Mature media planning for an FMCG brand: five clear steps
Alexander Tarasenko · 25 June 2025
Article
The mistake 90% of companies make: why cheap leads kill your business
Alexander Tarasenko · 19 May 2025
News
Method Media integrated broadcast TV and digital without any action from viewers
23 April 2025
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